Choon Kee joined Unicorn as an Accountant at its inception in 2011, after serving as Head of Accounts Payable with GroupM Singapore (a WPP subsidiary listed on the London Stock Exchange).

As a senior management team member, Choon Kee oversees the company’s finances. She gathers information, provides thorough assessments to the Executive Committee, and assists the Committee in decision-making by highlighting key issues and trends.

Choon Kee is also the guardian of Unicorn’s assets and an epitome of prudence in expenditure, enforcing relevant controls and ensuring that checks and balances are firmly in place. She has led Unicorn’s Accounts team in ensuring the smooth execution and processing of all activities, making certain that financial data received from all departments is promptly and accurately processed into useful information for the preparation of the company’s financial statements.

Beyond managing budgets and cash flow with precision, she is also adept at managing ad-hoc projects that implement processes to improve quality, enhance efficiency, and strengthen internal controls.

Certified Advanced Financial Planner (CAFP)

The CAFP designation represents a mark of distinction earned by a select few within our firm who have demonstrated exceptional technical proficiency, strategic thinking, and commitment to investor success.

Out of the hundreds of professionals trained over the years, only three have attained this rigorous certification—testament to the high standards and deep expertise required. CAFPs are often called upon by fellow practitioners across the firm to support key investor engagements, where they conduct in-depth financial diagnostics and develop tailor-made blueprints with solutions that are both precise and easy for investors to embrace.

In addition to their advisory role, CAFPs also lead the development of internal training curriculum, and set a strong example through the way they run their professional practices.

The CAFP designation is not an exam-based certification—it is a recognition earned through real, on-the-ground experience. It affirms those who have consistently walked alongside investors, helping them navigate complex financial challenges with clarity and care. More than a title, it’s a validation of meaningful impact, earned through mileage, not just modules.

Meeting Point
517 Geylang Road Singapore 389473

This coffee shop serves as a satellite meeting point for our team, offering a relaxed atmosphere rich in culture and heritage right in the heart of Geylang. The service here is exceptionally welcoming, with staff treating us like family. Equipped with our corporate Wi-Fi, it’s the perfect spot for our casual work sessions.

The Sunflower
510 Geylang Road, Singapore 389466

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This building houses our Central Processing Unit, including the Managing Director’s office and teams for operations, finance, investors’ support services, media, IT, compliance and HR. Focused on operational excellence, these departments form the backbone of our organization, ensuring smooth and efficient function across all essential services.

Kampung Private Club
662 Geylang Road Singapore 389592

Our Kampung Private Club is a two-storey conservation shophouse that offers a warm, intimate setting for our investors, friends, and family to enjoy home-cooked meals prepared with fresh ingredients daily. It also serves as a versatile venue for private events and training sessions, blending traditional charm with modern functionality.

Unicorn Building
538 Geylang Road, The Arizon, #02-11 Singapore 389493

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The Unicorn building serves as the central hub for eight of our properties, providing a dynamic and versatile environment. It houses a shared workspace for hot desking, business unit offices, a Traditional Chinese Medicine (TCM) clinic, a private lounge and investment spaces.

JNP House 福樂家園
12 Lorong 28 Geylang Singapore 398417

The latest addition to our collection of freehold properties, JNP House is a charming two-storey conservation shophouse that seamlessly blends modern sophistication with timeless character. Incorporating private dining, it is designed to host our investors in style. Currently under renovation, stay tuned for its grand unveiling!