Wee Seng was a regular in the Singapore Armed Forces before joining Unicorn.

He began his practice in 2005 with the belief that financial success is everyone’s birthright. It comes down to an individual’s choice—whether to take ownership of their finances and be responsible not just to themselves, but also to their family and society.

Over the past two decades, he has built a highly successful fee-based practice and was honored in 2018 as one of only three professionals, out of hundreds, in the firm’s history to earn the title of Certified Advanced Financial Planner.

In addition to his family wealth planning practice, Wee Seng is an avid wealth accumulator and investor in multiple businesses, role-modelling the very principles of financial ownership and long-term wealth building that he advocates to his investors.

Currently serving as Associate Director, Wee Seng leads the professional development and training programs.

For Wee Seng, true joy and fulfillment are not measured by material possessions or external achievements, but by personal growth and character development. He believes that true success lies in the ability to positively impact others, uphold integrity, and continuously evolve into a better version of oneself.

It’s not about what you possess, but who you become.

Certified Advanced Financial Planner (CAFP)

The CAFP designation represents a mark of distinction earned by a select few within our firm who have demonstrated exceptional technical proficiency, strategic thinking, and commitment to investor success.

Out of the hundreds of professionals trained over the years, only three have attained this rigorous certification—testament to the high standards and deep expertise required. CAFPs are often called upon by fellow practitioners across the firm to support key investor engagements, where they conduct in-depth financial diagnostics and develop tailor-made blueprints with solutions that are both precise and easy for investors to embrace.

In addition to their advisory role, CAFPs also lead the development of internal training curriculum, and set a strong example through the way they run their professional practices.

The CAFP designation is not an exam-based certification—it is a recognition earned through real, on-the-ground experience. It affirms those who have consistently walked alongside investors, helping them navigate complex financial challenges with clarity and care. More than a title, it’s a validation of meaningful impact, earned through mileage, not just modules.