The Story
Behind InSeCo

Growing up, some of us may have had the luxury to watch our mother, grandmother, or elders carefully select the best fish and vegetables at the market. They knew exactly what to pick—balancing freshness, quality, and budget—all without hesitation. At the time, we might not have understood how they did it. But later, we realised: it takes deep experience to make the right choices. Insurance works the same way. There are hundreds of products from different companies. It’s easy to buy insurance—but:

  • How do you know if it’s of good quality?
  • Does it truly suit your needs?
  • Are you getting the best value for your money?

Many people unknowingly waste money on insurance policies that don’t serve them well. That’s why InSeCo exists—to help you make informed, expert-backed decisions.

What We Do
At InSeCo

We Curate Quality Insurance Selection

With 50+ years of industry experience and insights from 10,000+ investors, we conduct objective, data-driven analysis to filter out the best insurance products in the market. We go beyond just comparing policies on paper. Our team assesses:

  • Claims experiences – How efficiently insurers handle payouts
  • Customer service quality – How responsive and reliable they are
  • After-sales support – Whether investors receive continued assistance

We then rank these products independently and ask ourselves a critical question: “Would we buy this for ourselves and our families?” If not, it doesn’t make our list.

We Focus on Suitability – The Right Fit for You

Insurance isn’t one-size-fits-all. A great product may not be right for you—just like medicine, no matter how effective, needs to match the patient’s condition That’s why product suitability is at the core of our process. We analyse:

  • Your age, income, family structure, and financial goals
  • Your risk profile and money maturity
  • The product’s long-term impact on your financial well-being
We then categorise each product in our InSeCo Suitability Matrix, ensuring that different types of investors—whether young professionals, families, or retirees—get recommendations that truly match their needs.

We Empower Consultants to Guide You

At InSeCo, our research isn’t just about numbers—it’s about helping real people make better financial decisions. Once we complete our independent insurance analysis, we:

  • Equip professional consultants with clear, unbiased insights
  • Train them to educate, not sell—so investors make the best choices
  • Ensure they tailor solutions to suit each investor’s financial needs

Our goal? No more guesswork in insurance selection. No more wasted money. Just clarity and confidence.

Why InSeCo?

  • Unbiased Expertise – We don’t push products; we prioritise what’s best for you
  • Data-Driven Insights – We base our rankings on real experiences, not marketing hype
  • A Personal Commitment – We only recommend what we would buy ourselves
At InSeCo, we help you make smart insurance choices—so you get the right coverage,
at the right price, for your needs.

Let’s find the insurance that suits you.

Contact our Family Wealth Consultant today to find out what suits your needs.

Come chat with us

Anyone and everyone is welcome to our Kampung Private Club. We look forward to hosting you the Unicorn way!



    Certified Advanced Financial Planner (CAFP)

    The CAFP designation represents a mark of distinction earned by a select few within our firm who have demonstrated exceptional technical proficiency, strategic thinking, and commitment to investor success.

    Out of the hundreds of professionals trained over the years, only three have attained this rigorous certification—testament to the high standards and deep expertise required. CAFPs are often called upon by fellow practitioners across the firm to support key investor engagements, where they conduct in-depth financial diagnostics and develop tailor-made blueprints with solutions that are both precise and easy for investors to embrace.

    In addition to their advisory role, CAFPs also lead the development of internal training curriculum, and set a strong example through the way they run their professional practices.

    The CAFP designation is not an exam-based certification—it is a recognition earned through real, on-the-ground experience. It affirms those who have consistently walked alongside investors, helping them navigate complex financial challenges with clarity and care. More than a title, it’s a validation of meaningful impact, earned through mileage, not just modules.

    Meeting Point
    517 Geylang Road Singapore 389473

    This coffee shop serves as a satellite meeting point for our team, offering a relaxed atmosphere rich in culture and heritage right in the heart of Geylang. The service here is exceptionally welcoming, with staff treating us like family. Equipped with our corporate Wi-Fi, it’s the perfect spot for our casual work sessions.

    The Sunflower
    510 Geylang Road, Singapore 389466

    #02-06 | #03-03 | #03-04

    This building houses our Central Processing Unit, including the Managing Director’s office and teams for operations, finance, investors’ support services, media, IT, compliance and HR. Focused on operational excellence, these departments form the backbone of our organization, ensuring smooth and efficient function across all essential services.

    Kampung Private Club
    662 Geylang Road Singapore 389592

    Our Kampung Private Club is a two-storey conservation shophouse that offers a warm, intimate setting for our investors, friends, and family to enjoy home-cooked meals prepared with fresh ingredients daily. It also serves as a versatile venue for private events and training sessions, blending traditional charm with modern functionality.

    Unicorn Building
    538 Geylang Road, The Arizon, #02-11 Singapore 389493

    #02-09 | #02-10 | #02-12 | #02-14 | #02-15 | #03-02 | #03-03

    The Unicorn building serves as the central hub for eight of our properties, providing a dynamic and versatile environment. It houses a shared workspace for hot desking, business unit offices, a Traditional Chinese Medicine (TCM) clinic, a private lounge and investment spaces.

    JNP House 福樂家園
    12 Lorong 28 Geylang Singapore 398417

    The latest addition to our collection of freehold properties, JNP House is a charming two-storey conservation shophouse that seamlessly blends modern sophistication with timeless character. Incorporating private dining, it is designed to host our investors in style. Currently under renovation, stay tuned for its grand unveiling!